Ghanaian Designer Kwame Adusei Is Quickly Becoming a Staple In Celebrity Closets
Ghanaian fashion designer Kwame Adusei has rapidly gained recognition among celebrities, with stars like Beyoncé, Kylie Jenner, and others donning his creations. Adusei, who spent a decade honing his craft in Ghana before relocating to New York and later settling in Los Angeles, brings a unique blend of African roots and modern sensibilities to his designs.
In his journey from Ghana to LA, Adusei made a conscious effort to infuse his brand with African identity, naming it after himself as a homage to his cultural heritage. Despite initial reservations about putting his name on the label, he embraced the vulnerability of such a decision.
Adusei’s craftsmanship, developed through years of experience in Ghana, shines through in his meticulous attention to detail and mastery of fabric manipulation. He seamlessly combines masculine and feminine elements in his designs, prioritizing the flattering of the female form rather than simply adapting men’s clothing for women.
Inspired by traditional West African wedding ceremonies where Kente cloth is personalized by individual tailors, Adusei seeks to imbue his creations with both functionality and cultural significance. While the direct influence of his Ghanaian background may not always be apparent in his designs, it underpins his fashion philosophy, emphasizing the harmonious integration of fabric and form.
